NEWIN -15%
personsoul 25 FW
The spirit of all things
Blurring the lines between past and future, the PERSONSOUL A/W 25 collection fuses traditional craftsmanship with a radical, deconstructed aesthetic.
The Campaign
Shot amidst the glacial ruins of the Pamir Plateau, the campaign captures a journey into the wild. At 4,800 meters, against the majestic backdrop of the Muztagh Glacier, the garments reveal their duality: raw and feral in texture, yet rigorously practical for the elements.
The Vision
From the serenity of Toghlunxia Village to the imposing majesty of the snowline, this collection explores the convergence of Eastern aesthetics and contemporary design. It is no longer just clothing, but a dialogue between humanity and the vastness of nature.
Kashgar Togrunxia Village
