This season, Personsoul’s FW24 collection takes you on an adventure across the sweeping landscapes of Inner Mongolia, where tradition meets untamed beauty. Inspired by the vast grasslands and the resilience of the nomadic spirit, each piece reflects a bold fusion of nomadic, tribal, and wild styles.

Rich colors light up the winter

While last season’s focus was on earth tones, FW24 adds bright reds, dark blues, and more. For example, this racing jacket in the picture uses sheepskin to inject new vitality into winter, breaking the usual soft tones of this season. These colors are chosen not only to stand out, but also to exude warmth and vitality, making people feel bright even on the coldest days.

Immersed in Nomadic Life

Our journey began with an unforgettable day on the steppes. From the moment we arrived, we were immersed in the culture and traditions of the local nomadic community. Under the guidance of skilled locals, we tried horseback riding and effortlessly traversed the vast land. We felt the wind in our faces and felt the freedom and power that these plains represent.

Afterward, we gathered with the locals to practice archery, a cherished tradition passed down through generations. The experience was a window into their lifestyle, deeply connected to the land and each other, and it shaped the mood for our FW24 collection. This day’s adventures inspired the collection’s rugged, adventurous spirit, which celebrates exploration, resilience, and a connection to nature.

Capturing Souls In the Embrace Of Winter

With fresh snow falling, the steppes were transformed into a winter wonderland. We took advantage of this stunning landscape to shoot the FW24 collection, with new products infused with nomadic spirit standing out against the pure white landscape. The snowy landscape added a raw, wild feel to each photo, perfectly embodying the bold, uninhibited spirit of the collection.